Private Label Toothpaste
- Market
- Western Europe
- Requirement
- A premium-positioned toothpaste with a specific flavor profile and smoother texture.
- Development
- Initial samples were developed and refined through customer feedback.
- Main Revisions
- Flavor intensity, mouthfeel and cooling sensation.
- Result
- Final formula approved for production.
Manufacturing NoteThe initial sample was too strong in cooling sensation. The formula was adjusted for a smoother mouthfeel and more balanced flavor before approval.








